2016 Food Trends Series: #8 Eating Out is the New Eating In
Millennial experimentation in the kitchen is hitting an all time high. For the first time, expenditures on away-from-home eating are higher than food at-home ($50.4 billion on foodservice vs. $50.2...
View ArticleThe Snack Hack Series: Introduction
With 94% of Americans snacking at least once per day, it’s no wonder that snacking is the greatest growth driver of the entire CPG industry today. In fact, the industry registered its strongest growth...
View ArticleThe Snack Hack Series: #1 Self, Society and Planet
Cultural Trends Defining the Millennial Snacker There are several cultural trends driving this rapid growth in snacking among Millennials. It is imperative for brands to have a firm grasp and...
View ArticleThe Snack Hack Series: #2 Value vs. Values
Proof is required to support any claim being made by brands. This means that everything a brand does must ladder back to the greater purpose the brand delivers within the Self, Society and Planet...
View ArticleThe Snack Hack Series: #3 Binge Living & Flavor Adventure
Binge Living Millennials live on the extremes in every aspect of their lives. They will work out every day of the week only to reward themselves by happily binge-watching 10 hours of “Game of Thrones”...
View ArticleThe Snack Hack Series: #4 The Cultural Takeaway
The Cultural Takeaway The biggest disruptors in the snacking category tend to approach innovation from one or more of these cultural insights. Also important to note — many of these emerging brands are...
View ArticleThe Snack Hack Series: #5 Understanding the Snacking Landscape
In conjunction with being aware of the cultural drivers of Millennial snacking behaviors, brands must also grasp the entirety of the snacking landscape. Competition First and foremost, it’s not as...
View ArticleThe Snack Hack Series: #6 The Future of CPG Snacking: The Millennial Mindset®
While understanding the cultural insights of Millennial snackers and subsequent changes regarding competition and occasion in the snacking landscape is key, it is an understanding of the overarching...
View ArticleThe Snack Hack Series: #7 Using the Mindsets
So, how does the Millennial Mindset impact the snacking category? The answer is twofold: However, this is just the big picture. We already know Trusted is the first step in building consumer...
View ArticleThe Snack Hack Series: #8 Next Steps
As a brand, now is the time to ask the right questions within the framework of snacking cultural trends, the snacking landscape and the Millennial Mindset to ensure resonance with the largest consumer...
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